The design of the Cushman & Wakefield offices began with a new workplace strategy defined as an “Activity Based Work” model that creates a dynamic, open, and highly collaborative work environment while still asserting a “client first” attitude.
The programming of their offices is focused on providing hospitality, promoting wellness, and supporting collaboration. Experienced by both employees and clients, the collection of these features is intended to exude a “winning spirit” indicative of the Cushman & Wakefield brand.
The concept centers around capturing this “winning spirit” at a consolidated moment where once might be compelled to proclaim “Wow!” The positive spirit is delineated by an illuminated ceiling whose curvilinear lines reflect the dynamics of the workplace. The dynamic ceiling filters visitors through a private club-like experience where they engage the collaborative nature of the workplace activated by the employees. Ultimately, lines of the animated ceiling lead toward an expansive view of the city displaying the backbone of the Cushman & Wakefield enterprise.