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The founders of Basecamp have dedicated themselves to improving the office experience, whether through the web-based project management software they developed, a commitment to a calm professional culture, or the work environment itself. Among the objectives for their office, located in a loft space in a concrete building in the West Loop, were natural light throughout, or the perception of natural light; places where meetings or gatherings could take place without disturbing others; and a quiet and peaceful, but still open, workplace.

At the heart of the office, clad in a custom configuration of stacked industrial felt strips, a large central core acts as organizing element and acoustic mediation for the large open space. Embedded with quark-lined meeting rooms, the core separates the bright open desk area from a communal eating and meeting area and a raked lecture space. With a single simple gesture, the organizing core provides for the complex needs of the grow company.